One of the largest collections of peerreviewed marketing journals in the world, now advancing into new areas such as social marketing, Islamic marketing, sports marketing and marketing in the arts. Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders. Because of our holistic approach, program graduates will be uniquely prepared to fill a wide array of digital marketing roles.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Inter-departmental conflicts may occur, should a firm adhere to the marketing orientation.
Our graduates have worked as marketing and research coordinators, marketing analysts and sponsorship managers in companies as diverse as Goodyear Tyres, Telstra and the Northern Bullants Football Club. Fragmented approach : Marketing research studies a problem only from a particular angle.
Resistance of marketing managers : The marketing managers do not use the suggestions given in the marketing research report. Marketing is everything a company does to acquire customers and maintain a relationship with them. Marketing lecturers at Waikato are highly sought-after business consultants and have close links with some of New Zealand’s leading companies.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels. A Graduate Certificate and Graduate Diploma are available to graduates who have not included Marketing at an advanced level in their first degree.