Working for the Chiefs Rugby franchise has been the perfect career start for James Forster, a social media marketing specialist who did his Bachelor of Communication Studies degree at Waikato University. Once these are completed, students then work full time on the Marketing Report. Previous guest speakers have included the Vice-Chairman of Ogilvy & Mather UK, the Marketing Director of Mackie’s and the Digital Strategy Manager of TescoBank. Save money by marketing to the right people and knowing where to spend resources to serve those most in need.
Our MSc attracts a broad range of marketing practitioners and academics from around the world, allowing you to benefit from their expertise throughout your studies. A master of business administration degree is increasingly necessary for marketing research, marketing consulting, brand management, senior management and industrial sales positions.
By successfully completing the programme, you will have exemption from the Strategic Marketing module on the CIM (Chartered Institute of Marketing) Level 6 professional qualification, which is highly sought after by marketing employers. The group has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice.
Creative flair is key to marketing and it is certainly true that a picture paints a thousand words. The marketing orientation is perhaps the most common orientation used in contemporary marketing. The marketing mix is affected by the B2B uniqueness which include complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes).
The Marketing Principles of Practice subject allows students to participate in a case study for a real client. In this project, you will plan and prepare an email marketing campaign for a B2C or a B2B product. Our MSc will prepare you for a wide range of business and agency positions across marketing, branding, digital strategy and public relations.