Professionally accredited by the Chartered Institute of Marketing, this programme is ideal for developing a career as a marketing practitioner or in related professions. Students enrolling in 500 level Marketing papers should normally have a minimum of a B average in undergraduate Marketing papers, with no less than that in 300 and 400 level Marketing papers. In first year you’ll take part in a Marketing Tradeshow where you’ll put theory into practice.
Marketing careers provide a lot of variety, since the roles and functions of marketers are constantly evolving as the business environment changes and a huge number of industries and organisation types the world over require marketers. During my Bachelor studies of International Business & Languages”, I noticed how I was the most passionate about courses and topics related to Marketing.
Regardless of the graduate marketing track you pursue, these skills will be what can set you apart from other marketers” when competing for a job or advancing in your career. This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem.
The opportunity to benefit from a range of exemptions from the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers. Because they had failed to come up with a coherent marketing strategy, the company discovered that few consumers even knew about their products.
As stated previously, the senior management of a firm would formulate a general business strategy for a firm. A marketing background can also train a person to operate his or her own business. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.