Westminster Business School is located in the heart of the largest European centre for global brands and financial markets – London. Marketing plays a fundamental role in every business and is critical to an organisation’s success or failure. Graduates possess extensive knowledge in marketing and a broad understanding of the business environment. Next to all essential courses (B2B, B2C, Marketing, Strategy) innovative topics are covered as well (e.g. GeoMarketing).
Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. This professionally accredited course gives you a specialised set of marketing skills along with a foundation in business. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs.
The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI) until 2018. Your subjects will introduce you to accounting, finance, management, marketing and economics – all key to understanding business environments. The implementation of your plan is much more important than its brilliant ideas or massive market research.
Maria always knew how to positively display products in her mother’s store so her decision to major in marketing at university came naturally. Applying real-time marketing practices and adding the ability to integrate customer behavioural data from all channels, delivers even greater marketing precision and improves customer engagement for the long term.
It involves a firm essentially basing its marketing plans around the marketing concept, and thus supplying products to suit new consumer tastes. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensuring profitability.