Courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing – just choose your area of interest. The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. Get the exclusive Sophisticated B2B Marketing Guide today – and we’ll throw in $50 in free advertising to help you get started with your marketing campaigns!
The most important skills I obtained are 1 – working under pressure, the master was a real step up after the bachelor, and 2 – how to perform and apply data analysis to make the best marketing decisions. While at roughly 3 sales per day (marketers call 52 people a day, on average, with about 17 calls until they find a buyer), it doesn’t have the scalability of social media or email, it’s still a valid approach to marketing.
Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing. Marketing Engineering involves computer-assisted marketing analysis and planning. Effectively apply sales and product management theories to understand real-life marketing problems and to design better market-based product strategies.
This degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.
This personal mentor will be a senior manager of an internationally-oriented company and will provide you with an inside perspective of the marketing industry, career counselling, and networking opportunities. If you decide to do a CIM qualification you will also join our membership network, this means you will have access to a wealth of online resources, events and career advice to help you build a long and satisfying career within marketing.