Ranked 49º among the Top 200 Best Masters Programmes Western Europe in 2016/2017. To use the example of the sports goods industry again, the marketing department would draw up marketing plans, strategies and communications to help the SBU achieve its marketing aims. Not only does it show passion and drive but it means that you really understand what a marketing work environment is about.
If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you. Candidates may also seek certification from a professional body such as the American Marketing Association or the Marketing Research Association.
This topic will step you through some of the marketing basics, and get you thinking about how best to write your marketing plan. In other words, there are no short-cuts in MR. Generally, it takes at least three to six months to solve a marketing problem. Most students choose to pursue a 3-part payment plan with a deposit of $250 and then 2 additional installments of $250.
You learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you are encouraged to pursue your own development with marketing expertise and real world skills that are in demand. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research.
As a rule of thumb you will need at least 12 ECTS related to quantitative research skills (to a level of being able to use statistical techniques such as (multiple) regression, ANOVA and factor analysis), and 18 ECTS of marketing related topics. Support sustainable national and regional economic success and an understanding of international marketing and management practices.