Almost daily, I run into the misconception that the function of sales and business development are interchangeable, from co-workers to industry peers. The phenomenal growth in multinational and transnational operations, fast changing technology, increasing complexity of decision making, dynamic social and economic environment, globalisation of business and elastic project organisations and task groups will significantly influence the future managerial world and managerial tasks.
Based on the consumer testing, if the management is satisfied with functional, psychological performance of the product, and the business analysis shows the required profit, it is time to dress up the product with a brand name and packaging and do market test with actual package offered to market.
Work closely with the Business Development team and other fuseproject team members to ensure all project deliverables (oftentimes complex & interdisciplinary) are clearly specified, accurately scoped, and agreed upon by the client and internal team(s).
However, it is difficult to understand precisely which aspect is most useful and appropriate in a given practical brings the need to develop me broad conceptual framework that can help a manager diagnose a problem and decide which tool or tools will best do the job.
In pursuing the strategy of innovation-driven development, we will bolster the strategic emerging industries, apply new technologies and foster new business models to upgrade traditional industries; and we will boost new drivers of growth and revitalize traditional ones.