On your own time, learn the ropes of digital marketing with a mentor by your side: master acquisition, conversion, and optimization. ISCTE Business School is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing.
You can also choose a discipline such as accounting, economics, finance, management or marketing as your primary major, and match that with any business or non-business major, minor or elective from across the University. Corporate marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term.
If Marketing is your second major then you can count MCOM220 as a major paper for this subject. Develop a comprehensive lead generation strategy to spark more interest in your products in services. In your first year, along with foundational business subjects, you’ll work as part of a small multidisciplinary Business Foundations project team to research a social problem and develop an action plan.
Securing the finest legal counsel made it possible for us to put a plan in place to resolve all the issues we were facing at that time in a proper and ethical manner. If you have studied an academic degree, you can complement it with a CIM professional qualifications to show your commitment towards the marketing industry and, therefore, your prospective employer.
In third year, you’ll further enhance these skills through the Entrepreneurship project, in which your team will identify a business opportunity and develop a business plan. An emerging area of study and practice concerns internal marketing , or how employees are trained and managed to deliver the brand in a way that positively impacts the acquisition and retention of customers ( employer branding ).